Advertising: Scientific Advertising by Claude Hopkins
Claude was part salesman, part scientist. He spent most of his life measuring what works in advertising, and what doesn’t. It’s almost unbelievable that this book was written in 1923. It’s still one of the best books on marketing and advertising. Claude was born 85 years too early; he’d have loved the internet.
Claude was part salesman, part scientist. He spent most of his life measuring what works in advertising, and what doesn’t. It’s almost unbelievable that this book was written in 1923. It’s still one of the best books on marketing and advertising. Claude was born 85 years too early; he’d have loved the internet.
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