24 Free SEO Tools

https://blog.bufferapp.com/free-seo-tools

I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.

Google PageSpeed Insights  
Check the speed and usability of your site on multiple devices

Moz Local Listing Score 
See how your local business looks online 




Keywordtool.io  
700+ keyword ideas based on a single keyword

Google Analytics
Complete web stats and search insight

Google Webmaster Tools + Bing Webmaster Tools
Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.

Open Site Explorer
Comprehensive link analysis



Google Keyword Planner
Know what people search for

Google.com in an Incognito Window
Discover auto-fill opportunities

Google Trends
Changes in search volume for key terms

QuickSprout Website Analyzer
Full analysis of your website

Schema Creator
Uber-customize the way your search results appears

SimilarWeb
View site stats for any domain

SERPs Rank Checker
See where your site ranks for certain terms


XML Sitemaps
Build a sitemap

Browseo
See your website the way a search engine sees it

SEO Site Checkup
Audit and score for your website

Searchmetrics Website Analyzer
Performance dashboard for search and social rankings

Find Broken Links
Discover errors on your site

Ahrefs’ Site Explorer and Backlink Checker
Complete overview of your website, pages, and links

Copyscape
Check for duplicate content

Moz toolbar
Moz toolbar can show you SEO insights from within Google search results pages and at any particular website

Robots.txt Generator
Robots.txt files let the web robots know what to do with a website’s pages.

Structured Data Testing Tool
This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.

Microsoft Free SEO Toolkit

(Win Only) It can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt.

If you’re interested in even more tools—like, hundreds!—here are a few places to start:

• 100 Best SEO Tools and Resources – an interactive tools list, curated by Moz
• Annie Cushing’s Must-Have SEO Tools – a comprehensive spreadsheet of tools categorized to over 300 common tasks
• SEO and Marketing Tools – a collection by Saijo George
• The Complete Beginner’s Guide to SEO – an overview of what you might be able to do with these tools